Hypothetical Design Commission Brief

I aim to create paper-based collection for the stationery market for the company Rifle paper co that will be inspired by architecture.

Specific Objectives:

I will explore and document the theme of architecture partially looking at the cute arcade unique shops and rows of house, that look vintage. I will explore this by researching unique shops and taking primary research of houses and vintage shop fronts by taking my own photos.

Another objective I need to look in to and report on is the target market of high end stationery company.

I’m also going to be looking at trend forecasting sites like WGSN to see what the trends will be for S/S 2018 and to see what colour palettes are going to be used to make sure when I pick my own colour palette it will be relevant and on trend for that season and year.

I will also create a collection of visually inspiring mood board that will summarise all the relevant aspects of the concepts of my theme, client, competitors, colours and textures.

While doing the research I will also produce and log a body of drawings, photographs, mark making to support my research, and I will work with different mediums and techniques which will be appropriate for my company Rifle Paper co and the target market of their clients. I will also creatively develop ideas using specialist methods such as digital stitch and print and also continuing my digital skills on illustrator and hand printing methods such as screen printing. I partially want to look in to digital textiles more as I’ve found out I have strong skills for this area.

Therefore, I’m going to sample with technical process such print and digital process as I want to develop a professional standard. I will also produce a selection of samples and designs on a range of appropriate substrates such as paper as I’m looking at stationery based goods and some fabrics as well.

I will present a final collection of designs, some of which that demonstrate alternative colourway design. I will also present selected designs for stationery, in situ, as CAD visuals.

Introduction to clarify the context and market/client

The paper based stationery market appeals to me due to the fact I like stationery and the way it is very versatile and can be used on a variety of products. I have chosen to work for the company Rifle Paper Co due to the fact that I like their illustrative style and the products they produce. Their style is very unique and interesting, it is very illustrative and stylised but that’s why I would like to work for them as their work is quite blocky and they use not much line/detail elements within their work. Futhermore their company creates these beautiful feminine pieces that consist of florals mainly, however I have also found a strong collection that consist of places and builds that have been made to look cute. Therefore, the theme I have chosen is architecture partially looking at the cute arcade shops and rows of house, that look vintage, will fit very well in to their market. However, I would also like to add in some florals to also make it feel more connected to their market. Furthermore, as their client is aged in their late 30s, and is a successful business woman how likes to drink coffee in cute shops I will create a collection that suits their client.

The Research

I will visit Rifle Paper co website to research current and previous stationery collections. I will also research for my chosen season of s/s 2018 and relevant trends looking at trend forecasting sites like WGSN. I would also like to research the company’s policies regarding sustainability and environmental issues. I will also research to see who their competitors are and what they are creating. Furthermore, I will find go to stores where their products are being sold to get some primary research and to see their products up close.

My proposal

I will create a collection of designs for paper based stationery products including notebooks, dairies, cards and gift wrap. My designs will be inspired by my theme of ‘Cutesy Architecture’, I will be gaining inspiration from images collected whilst exploring the architecture that Cardiff has to offer (rows of houses, unique arcade shops). My designs will have an on trend colour palette inspired by my theme and the companies colour palette and what’s on trend in S/S 2018. Furthermore, the designs I create will encompass Rifle paper co luxurious stationery style. I will carry out visual research in primary and secondary ways including drawing, photography and through the internet. I will be experimenting with digital stitch, printing techniques and digital techniques on illustrator, specifically digital techniques to in keep with Rifle Paper co style. My sketchbook work and drawings will be structured to look into my theme in detail, by experimenting with different techniques and styles to allow me to create professional and accurate repeat patterns that work with Rifle Paper co style. I will also keep up with current and up-coming trends using WGSN throughout the project.

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