Lagom Design is an international business that has crated paper products and gifts for over 22 countries worldwide. They have over 25 collections of cards, gifts and wrap. Lagom is a Swedish word that describes the feeling when something has ‘perfect balance’ or is ‘just right’. We believe that this word perfectly embodies our ethos, our desire to capture the magical state of something that is ‘just right’. I really like their collection off architecture inspired pieces that represent different places in the word and by just looking at then you can see which part of the world they are trying to represent.