I had a keynote lecture on Dr Martens Boots which really interested me, the fact that one object can be transformed and used for so many different reasons and for different target markets. Originally these boots where for workers, people that needed strong, hard wearing boots like postal workers, police officers etc. They didn’t start out as a fashion statement they were very anti fashion and they were only available in two colours.
However later down the line you have different youth subculture that have adopted the brand and some have even modified them. Skinhead in the 60s changed the colour of the laces and turned up their jeans so you could so the boot. Then in the 70s the punks adopted the boot as well and it goes on. This brand has been really clever, they have made they a blank canvas and it allows the buyer to make it self-fashioning, they can make it in to whatever they want. This really gets me thinking about my own work and how I could think about creating a piece of work that could be used in various different ways.